Mothers and Daughters –Same Fear


No matter of age, the fear of victimization in women is present. Fear is not something that dissipates with age, but could rather be heightened with age because of the lack of ability to protect one’s self. The Western Criminology Review reported that fear and age actually have a curvilinear relationship. Considering this relationship is important when understanding that 1 in 5 women will be assaulted in their life time.


Mothers and daughters alike live with this fear. Your mother may have been there to protect you while you grew, but now it is your turn to love and protect her as she ages. With her growing fear, you can gift potentially life-saving technology to put her at ease. The reality of sexual assault is that over half of crimes are between the ages of 18 and 35, but if the victim, your loved one, is aged it could be more of a physically damaging attack.



Gifting an Aubry Lane bag and Amulet to your mother could really change a damaged perspective. She may be experiencing fear as much as you may be and having safety technology within reach could help decrease that fear. She could contact you and four other pre-programed emergency contacts with just one press of the SOS button. You could even activate and set up her Amulet in the Aubry Lane app, so all she has to worry about is pressing the SOS button when she needs help.


At Aubry Lane, we know you not only want to keep your mother safe, but also keep her feeling safe and we believe gifting Aubry Lane products can do that.

By Rose Overbey

Gifting Aubry Lane to a Significant Other

When you have someone in your life you really care about, you want to protect them. Men, especially, want to protect the women they love. While It is impossible to always be with their significant other, Aubry Lane offers a solution. Purchasing an Aubry Lane bag and Amulet for the special woman in your life not only gives women confidence and safety, but lets their partner contribute to that safety and feeling of empowerment.

Kid Friendly Safety Technology

The Aubry Lane Amulet is not limited to women’s purses: Aubry Lane has a selection of children’s backpacks that are a perfect gift as back to school time is approaching. The security technology within the Amulet can give you peace of mind and encourage you to give your child the independence they’ve been craving. The Amulet is the ideal compromise between child and parents as well. They may not be quite ready for a phone and the dangers that come with screen time, but you are wanting them to be safe as they venture out this summer. Like a phone, your child can still talk directly into the Amulet but will not have the option to text friends or surf the web. With the new given freedom, your child can take the Amulet anywhere and everywhere. Below are some common places that the Amulet can travel with your child.

Ode to My Genuine Leather Purse

I didn’t know the difference between knock-offs and genuine leather bags until I actually purchased a high-end purse. And when I finally did, I felt the durability and smelled the long life my purse would have. I began to really appreciate the fine stitching and intricate design. I saw my purse as timeless— a staple I’d keep forever and even pass down. If you’re anything like me, you’d refuse to put it down and most likely set it in your lap when out to eat because buying your first genuine leather purse is a big deal. It’s a rite of passage to womanhood- your first “baby”.

Organize Your Aubry Lane Bag

A women’s handbag literally carries her life.  A disorganized purse can contribute to an already stressful situation. By carrying a purse filled with junk you are unable to find what you need when you need it. Keeping your Aubry Lane bag organized is so important in case of emergency. You don’t want your cluttered mess to keep you from accessing the Amulet when you really need it. Follow these steps for a more organized handbag.

Speak Up, It's Important

Street harassment is an issue. This includes men hollering, whistling, grunting, etc. as you walk by. Behavior like this is not friendly or flattering especially as a woman. Harassers are attempting to display masculinity by invasively commenting on the body and are ultimately offended or even aggressive when it’s not taken as a compliment.

The Perfect Aubry Lane Bag for Your Summer Events

No matter where your summer plans take you, there is an Aubry Lane handbag for any occasion. There are a perfectly styled selection of handbags that can fit exactly what need to take with you on these hot summer days. From your best friend’s wedding to the state fair, Aubry Lane is dedicated to making you look your best and keeping you prepared.

Keep Safe by Exercising with the Amulet

Running alone is a fear for many women. In fact, according to a survey published by WCNC, 43% of women have experienced some type of harassment while out for a run. This fear should not keep women from doing something they love. Thankfully, the Aubry Lane Amulet can provide a solution to these feelings of fear for security. When you are not styling around town with your Aubry Lane bag, the Amulet can be removed and used while you are exercising outdoors.

How to Style Your Aubry Lane Bag with a Scarf

A fast and easy way to accessorize an Aubry Lane bag is with a classic silk scarf. Embrace those patterned scarfs to get a one-of-a-kind look. At first glance, it may not seem like an everyday accessory, but it could compliment your bag wonderfully. When paired with a neutral colored Aubry Lane bag the scarf provides the assistance in wearing a bag across seasons.