About Aubry Lane

Aubry Lane is a first of its kind safety technology and fashion company.  We were founded to help build a new market to provide safety to women and children using a fashion approach.  We bring to market a first of it's kind 3G emergency cell phone, SMS notification, and GPS tracking device and we design and manufacture quality leather handbags to hide the Amulet.  Each bag is constructed from the highest quality materials. Aubry Lane seamlessly integrates fashion and technology into each unique bag, ensuring both style and security. 

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Our Team

Jordan Hetlund
CEO and Founder

Ben Chappell
Marketing Director

Kristen Kaps
Marketing Manager

Parker Misner
Lead Graphic Designer

Gabriella Harbridge
Handbag Designer


Ashley Lutes
Social Media Coordinator/e-Commerce

Adam Jayne
Lead Software Developer

Scott Hager
UX Designer

Scott DeRuby

Thao Ngo
Graphic Designer Intern