About Aubry Lane

Aubry Lane is a first of its kind safety technology and fashion company.  We were founded to help build a new market to provide safety to women and children using a fashion approach.  We bring to market a first of its kind emergency cell phone, SMS notification, and GPS tracking device and we design and manufacture quality leather handbags to hide the Amulet.  Each bag is constructed from the highest quality materials. Aubry Lane seamlessly integrates fashion and technology into each unique bag, ensuring both style and security. 


Our Team

Jordan Hetlund
CEO and Founder

Kristen Kaps
Creative/Operations Director

Moa Feldenheimer

Morgan Hartman
Marketing/Video Content Creation

Evelyn Rossol
Handbag Designer/Marketing

Jordan Lewers
Graphic Design

Alex Hines
Video Content Creation







Mark Liang
Lead Software Developer

Aaron Hammer

Graphic Designer Intern

Rawan Alfaraj
Web Designer

Kashyap Putta
Software Designer Intern

Reddi Babbu
Software Designer Intern

Prashanth Dyavarashetty
Software Designer Intern

Nate Lee
Software Designer Intern

Michaela Williams

Graphic Designer Intern