About Aubry Lane

Aubry Lane is a first of its kind safety technology and fashion company.  We were founded to help build a new market to provide safety to women and children using a fashion approach.  We bring to market a first of its kind emergency cell phone, SMS notification, and GPS tracking device and we design and manufacture quality leather handbags to hide the Amulet.  Each bag is constructed from the highest quality materials. Aubry Lane seamlessly integrates fashion and technology into each unique bag, ensuring both style and security. 

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Our Team

Jordan Hetlund
CEO and Founder

Kristen Kaps
Creative/Operations Director

Moa Feldenheimer

Lila Dougherty
Handbag Designer

Evelyn Rossol
Handbag Designer/Marketing

Landon Price
Photographer/Social Media

Morgan Hartmann
Video Content Creation







Peter Graham
Lead Software Developer

Mark Liang
Lead Software Developer

Felix Gao
Lead Mobile Software Developer

Brett Jones
Graphic Designer Intern

Kendall Genier
Graphic Designer Intern

Khalil Taylor
Web Designer Intern